Differences between Collab and Opportunity

Brkaway has two ways to work with creators. The choice depends on whether you already know who you want to work with, or if you prefer to receive applications from the community.

Collab: direct invitation

You use a Collab when you already have a specific creator in mind. You start the process, invite the creator, and define the terms of the collaboration. It's ideal for existing relationships or for creators you've previously shortlisted.

Opportunity: open call

You use an Opportunity when you want to open the campaign to more creators and receive applications. It's published as an open call in the Brkaway directory and creators who match the profile can apply. You review the applications and choose who to work with.

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